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Unlocking E-commerce opportunities: A guide to drop shipping in Australia

01/08/2023 by
The Marketing Team
Dream of launching a thriving online store without the burden of managing inventory? Welcome to the world of drop shipping! Discover how this innovative e-commerce model is empowering entrepreneurs in Australia to start their businesses with minimal investment, reduced risks, and global market reach. Continue reading this Business Kitz blog to explore the ins and […]
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Dream of launching a thriving online store without the burden of managing inventory? Welcome to the world of drop shipping! Discover how this innovative e-commerce model is empowering entrepreneurs in Australia to start their businesses with minimal investment, reduced risks, and global market reach. Continue reading this Business Kitz blog to explore the ins and outs of drop shipping, and how it's transforming the landscape of Australian online retail.

What is drop shipping?

Drop shipping in Australia operates on the same principles as other countries, offering a popular and innovative e-commerce business model. In this method, the retailer does not keep physical inventory in stock. Instead, when a customer places an order on the retailer's online store, the product is shipped directly from the supplier to the customer. This means the retailer doesn't need to handle or manage inventory, reducing overhead costs and allowing for a more flexible business setup.

In Australia, drop shipping has gained significant traction due to its accessibility and low initial investment requirements. It enables entrepreneurs to enter the market swiftly without the burden of managing a warehouse or shipping logistics. While drop shipping offers various advantages, like the ability to offer a wide product range and test different niches, it also comes with challenges like supplier reliability and maintaining exceptional customer service. Nonetheless, for aspiring Australian e-commerce entrepreneurs, drop shipping presents an enticing opportunity to enter the market and potentially build a thriving online business.

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Setting up your drop shipping store

Choosing a profitable niche

Choosing a profitable niche for a drop shipping store is a critical step in building a successful e-commerce business. To identify a niche with high potential, start by researching market trends, demand, and competition. Look for products that solve specific problems or cater to passionate hobbies. Conduct keyword research and explore online forums and social media groups to understand what potential customers are looking for.

Consider the products profit margins, as well as shipping and handling costs. A niche with affordable and lightweight products can help maximize profits. Moreover, target niches with a dedicated audience and repeat purchase potential.

Evaluate the competition in your chosen niche, seeking a balance between competition and demand. A niche with little competition might indicate a lack of demand, while high competition can make it difficult to gain traction.

Finally, trust your instincts and choose a niche that aligns with your interests and expertise. Passion for your niche will keep you motivated and invested in growing your drop shipping store.

Finding a reliable supplier

Finding a reliable supplier is crucial for the success of a drop shipping store. To locate trustworthy suppliers, start by conducting thorough research. Utilize online supplier directories and marketplaces to discover potential partners. Look for suppliers with positive reviews, a solid track record, and a good reputation.

Reach out to multiple suppliers and communicate directly with them. Ask pertinent questions about their product quality, shipping times, and return policies. Request samples of their products to assess their quality first hand.

Check for any legal certifications and ensure the supplier complies with industry standards and regulations. Avoid suppliers with suspiciously low prices or hidden fees, as they may lead to subpar products and unsatisfied customers.

Networking with other drop shippers or attending trade shows can also provide valuable insights and potential supplier recommendations. Take the time to establish a relationship with your chosen supplier to build a long-term, reliable partnership for your drop shipping business.

Choosing the right e-commerce platform

Selecting the right e-commerce platform is crucial for the success of your drop shipping store. Begin by assessing your business needs and budget constraints. Look for a platform that offers easy integration with drop shipping apps and provides essential features like product management, inventory tracking, and order processing automation.

Consider the platform's scalability and flexibility, ensuring it can accommodate your store's potential growth. User-friendliness is also essential, as it affects your ability to manage and customize your store effectively.

Evaluate the available payment gateways and transaction fees to ensure seamless payment processing for your customers. Additionally, check for responsive customer support and a vibrant community for troubleshooting and guidance.

Popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce are often favoured by drop shippers due to their drop shipping-friendly features and vast app integrations. Take advantage of free trials to test different platforms before committing to the one that best aligns with your drop shipping business requirements.

Designing and marketing your online store

Designing and marketing a drop shipping store are crucial steps in creating a successful e-commerce venture. To begin with, focus on creating an appealing and user-friendly website that reflects your brand identity and niche. Choose a clean and professional layout, optimize for mobile responsiveness, and ensure intuitive navigation. Organize your product categories logically and use high-quality images with compelling product descriptions.

In terms of marketing, start by identifying your target audience and understanding their preferences and pain points. Utilize social media platforms such as Instagram, Facebook, and Pinterest to engage with potential customers, share valuable content, and showcase your products. Content marketing through blogs, videos, and tutorials can establish your store as an authority in your niche and attract organic traffic.

Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Utilize relevant keywords, meta tags, and backlinks to boost your store's ranking.

Leverage the power of email marketing to nurture relationships with customers, offer exclusive deals, and encourage repeat purchases. Consider running targeted ads on platforms like Google Ads and Facebook Ads to reach a broader audience.

To foster trust and credibility, display customer reviews and testimonials on your website. Collaborate with influencers and affiliates to extend your reach and gain access to their audiences.

Keeping up with drop shipping trends

Keeping up with drop shipping trends is essential to stay competitive and relevant in the ever-evolving e-commerce landscape. Here are some strategies to help you stay on top of the latest trends:

  1. Industry publications and blogs: Subscribe to industry publications, blogs, and newsletters that focus on e-commerce and drop shipping. They often provide insights into emerging trends and best practices.
  2. Social media monitoring: Follow influencers, experts, and successful drop shipping stores on social media platforms. This will allow you to observe trends, new products, and marketing strategies that are gaining popularity.
  3. Online forums and communities: Join e-commerce forums and communities where drop shippers and entrepreneurs share their experiences and discoveries. These platforms can be valuable sources of trend-spotting and learning from others' experiences.
  4. Attend e-commerce events and webinars: Participate in webinars, workshops, and e-commerce conferences where experts share insights and discuss the latest trends in drop shipping.
  5. Analyse competitors: Keep an eye on your competitors' stores to identify their successful products and strategies. Tools like product research software can help you track competitor performance.
  6. Google trends and keyword research: Use Google Trends and keyword research tools to discover current and expected drop shipping trends.
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Pros and cons of drop shipping


Drop shipping offers numerous advantages for entrepreneurs in Australia, making it an appealing business model. Here's a list of the pros of dropshipping in Australia:

  1. Low start-up costs: Drop shipping eliminates the need for upfront inventory investment, reducing initial financial barriers and allowing entrepreneurs to start with minimal capital.
  2. Easy to get started: Setting up a drop shipping store is relatively straightforward, as you don't need to manage inventory or handle shipping logistics.
  3. Wide product range: With drop shipping, you can offer a diverse range of products without the need to stock them physically.
  4. Location flexibility: As long as you have an internet connection, you can operate a drop shipping business from anywhere in Australia.
  5. Reduced risk: Since you only purchase products after a customer places an order, there is less risk of holding unsold inventory.
  6. Scalability: Drop shipping allows you to scale your business quickly, as you don't face the constraints of physical inventory management.
  7. Time efficiency: By outsourcing fulfilment to suppliers, you can focus on marketing, customer service, and business growth.
  8. Easy product testing: Test new product ideas and niches without committing to large inventory orders.
  9. Supplier management: Suppliers handle shipping and inventory management, saving you time and effort.
  10. Low overhead costs: Without the need for warehousing or fulfilment centre's, your overhead costs remain low.
  11. No physical handling: You don't need to pack or ship products, reducing the physical workload.
  12. Global market reach: Drop shipping allows you to sell to customers worldwide without worrying about international shipping logistics.
  13. Experimentation and innovation: The low entry barrier enables you to experiment with different products and strategies to find what works best for your store.
  14. Flexibility to pivot: If a product or niche becomes less profitable, you can quickly switch to a new one without incurring significant losses.
  15. Work-life balance: Drop shipping's streamlined operations can provide more time for personal pursuits and better work-life balance.

These advantages make drop shipping an attractive option for aspiring entrepreneurs in Australia looking to enter the e-commerce market with reduced risk and financial commitment.

Biggest benefit of drop shipping

The biggest benefit of drop shipping is the elimination of the need to hold and manage physical inventory. In traditional retail models, businesses have to invest significant capital in purchasing and storing inventory, which can be risky and tie up financial resources. With drop shipping, retailers can list products for sale on their online stores without actually purchasing them upfront.

When a customer places an order, the retailer then purchases the product from a third-party supplier or manufacturer who directly ships it to the customer. This means the retailer never handles the product physically, as it goes directly from the supplier to the customer.


Drop shipping in Australia comes with several challenges and drawbacks that entrepreneurs should be aware of before venturing into this business model. Here's a list of cons of drop shipping in Australia:

  1. Lower profit margins: Drop shipping often results in lower profit margins due to the costs associated with outsourcing fulfilment and shipping.
  2. Supplier reliability: Finding reliable suppliers can be challenging, and there's a risk of delays, stockouts, or shipping errors that can impact customer satisfaction.
  3. Shipping delays and costs: International shipping can lead to longer delivery times and higher shipping costs, which may dissatisfy customers.
  4. Product quality control: As a retailer, you have limited control over the product quality, which could affect your store's reputation if the supplier sends low-quality items.
  5. Competition: Drop shipping has a low entry barrier, leading to intense competition and potential saturation in certain niches.
  6. Inventory issues: Suppliers' inventory levels may not always be accurate, leading to the situation where a product becomes unavailable after a customer places an order.
  7. Order consolidation: If customers order products from multiple suppliers, coordinating and consolidating shipments can be complex and time-consuming.
  8. Brand image: Drop shipping stores may struggle to establish a unique brand identity since they often sell the same products as other retailers.
  9. Customer service challenges: Since you don't handle order fulfilment, managing customer inquiries and complaints effectively can be a challenge.
  10. Profit-sharing with suppliers: Some suppliers charge additional fees or require a percentage of the sales, impacting your overall profit.
  11. Legal and tax considerations: Drop shippers must navigate legal and tax regulations related to selling products in Australia and potentially internationally.
  12. Dependency on suppliers: Relying on third-party suppliers means your business is somewhat dependent on their performance and availability.
  13. Lack of control over shipping: You have limited control over the shipping process, which may lead to unforeseen issues like lost packages or delivery errors.
  14. Market saturation: Popular products may become oversaturated in the market, making it difficult to stand out from competitors.
  15. Returns and refunds: Managing returns and refunds can be more complex in drop shipping, involving coordination with suppliers and potential delays.

Being aware of these cons can help you make informed decisions and implement strategies to address these challenges effectively in your drop shipping business in Australia.

Biggest challenge of drop shipping

One of the biggest challenges of drop shipping in Australia is dealing with shipping and delivery issues, especially when sourcing products from international suppliers. Since Australia is geographically distant from many manufacturing centre's, international shipping can result in longer delivery times and higher shipping costs. Customers might be accustomed to quicker delivery times, and delays can lead to dissatisfaction and negative reviews.

Additionally, international shipping can sometimes be unreliable, leading to lost or damaged packages. As a drop shipper, you have limited control over the shipping process, making it challenging to provide real-time updates to customers and resolve shipping-related problems promptly.

Furthermore, customs and import regulations can add complexity to the shipping process. Drop shippers must be aware of import taxes, duties, and customs clearance procedures, as these factors can affect the overall cost and delivery time for customers.

To address these challenges, drop shippers in Australia need to carefully choose reliable suppliers with efficient shipping processes and transparent shipping policies. Offering customers clear and accurate shipping information can help manage expectations and reduce the impact of potential shipping delays. Moreover, providing excellent customer service and promptly addressing shipping issues can help build trust and loyalty with customers despite the challenges posed by international shipping.

Is drop shipping legal Australia?

Yes, drop shipping is legal in Australia. The practice of drop shipping involves selling products to customers without holding physical inventory and having the supplier directly ship the products to the customers. There are no specific laws in Australia that prohibit or restrict drop shipping as a business model.

However, as with any business, drop shippers in Australia need to comply with general business laws and regulations, such as consumer protection laws, tax regulations, and e-commerce regulations. It's essential to be transparent with customers about shipping times, refund policies, and product quality. Drop shippers should also ensure they have proper agreements and contracts with their suppliers to protect their interests and maintain a mutually beneficial relationship. Staying informed about the legal obligations and best practices is crucial for running a successful and compliant drop shipping business in Australia.

Legal considerations

When running a drop shipping business in Australia, there are several legal considerations that entrepreneurs must be aware of and adhere to. Here's a list of the key legal considerations regarding drop shipping in Australia:

  1. Consumer protection laws: Drop shippers must comply with Australian consumer protection laws, including ensuring products meet safety standards, providing accurate product descriptions, and honouring customer rights regarding refunds and warranties.
  2. Australian Consumer Law (ACL): The ACL sets out guidelines for fair trading and consumer guarantees, which dropshippers must adhere to in their dealings with customers.
  3. Taxation and GST: Drop shippers are required to register for an Australian Business Number (ABN) and comply with Goods and Services Tax (GST) regulations if their annual turnover exceeds the GST threshold.
  4. Customs and import regulations: Drop shippers dealing with international suppliers need to be aware of import duties, taxes, and customs clearance procedures applicable to the products they import into Australia.
  5. Privacy laws: Drop shippers must handle customer data responsibly and in compliance with Australian privacy laws, ensuring data protection and obtaining consent for data usage.
  6. Intellectual Property (IP) Rights: Drop shippers should avoid selling counterfeit or copyrighted products without proper authorization, as this can lead to legal issues related to intellectual property infringement.
  7. Contracts with suppliers: Drop shippers should have written agreements with their suppliers, outlining terms, responsibilities, and product quality expectations to protect their interests and avoid disputes.
  8. Shipping and delivery policies: Drop shippers should have clear and transparent shipping and delivery policies, including estimated delivery times and information about shipping fees.
  9. Website compliance: Drop shippers' websites must comply with applicable laws, such as having accessible terms of service, privacy policies, and refund policies.
  10. Product safety standards: Drop shippers should ensure the products they sell meet Australian safety standards and regulations.
  11. Advertising and marketing laws: Drop shippers must comply with advertising and marketing laws, avoiding false or misleading claims about products.

Financial Considerations

Drop shipping in Australia involves various financial considerations that entrepreneurs should carefully assess to run a successful and sustainable business. Here are some key financial considerations for drop shipping in Australia:

  1. Start-up costs: While drop shipping has lower upfront costs compared to traditional retail, entrepreneurs still need to budget for website development, domain registration, marketing expenses, and any legal and accounting services required to set up the business properly.
  2. Product costs and profit margins: Drop shippers must carefully calculate product costs, including supplier prices, shipping fees, and transaction costs, to determine suitable profit margins. Striking the right balance between competitive pricing and maintaining healthy profits is crucial.
  3. Payment gateways and transaction fees: Consider the fees associated with payment gateways and transaction processing platforms. These expenses can impact your overall profitability.
  4. Taxation and GST: Registering for an Australian Business Number (ABN) and understanding Goods and Services Tax (GST) requirements are essential for compliance and proper accounting.
  5. Currency fluctuations: Drop shipping often involves international transactions, which can be affected by currency fluctuations. Factor in exchange rates when pricing products and managing profit margins.
  6. Marketing and advertising costs: Allocating a budget for marketing and advertising is essential to attract customers and drive sales.
  7. Inventory management: Although drop shipping eliminates the need to hold physical inventory, careful monitoring of product availability and supplier stock levels is vital to avoid potential stockouts and disruptions in fulfilling orders.
  8. Returns and refunds: Handling returns and processing refunds can have financial implications, including potential loss of revenue and additional shipping costs.
  9. Profitability analysis: Regularly analyse the financial performance of your drop shipping business, including revenue, expenses, and net profit, to identify areas for improvement and growth.
  10. Cash flow management: Since payments are received after the sale, managing cash flow is critical to ensure you have sufficient funds to cover operating expenses and fulfill orders.

By considering these financial aspects and implementing sound financial management practices, drop shippers in Australia can build a financially sustainable and profitable business model. Seeking professional advice from accountants or financial advisors can also be beneficial in navigating these financial considerations effectively.

Legal advice

For more information regarding the legal and financial considerations of drop shipping in Australia, the highly experienced solicitors at our sister company, Legal Kitz can provide you with advice that ensures your concerns are addressed. You can also request to book a FREE consultation or contact them at or 1300 988 954. You can also check out our Business Kitz subscription service today to grow your business with solid foundations that ensures legal compliance. 

The Marketing Team
Business Kitz Marketing team are experts in their field. You can expect the best business guides and updates on employment law here.
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