The sunset of trading names in Australia: What businesses need to know

trading names

Since 2012, the Australian Business Register (ABR) ceased collecting or updating trading names. Originally planned to be completely retired on 1 November 2018, the Australian government extended the transitional arrangements to 31 October 2023. Businesses must adapt, and this Business Kitz article aims to dissect these regulatory changes to provide actionable insights.

Historical context: The role of trading names

Trading names have historically been a way for businesses to operate under a different name from their registered business name. Prior to the changes, these names were logged in the Australian Business Register and appeared in the ABN Lookup service. The principal utility was to allow businesses flexibility in branding without having to go through the arduous process of registering another business.

The shift to business name registration

The Australian government’s change in stance manifests through directing businesses to register their names with the Australian Securities and Investments Commission (ASIC) instead of merely listing them as trading names in the ABR. This shift signifies a move towards a more formal, legally recognised business identity, which can be beneficial for purposes like contractual obligations and legal proceedings.

Reasons behind the shift

  1. Uniformity & Clarity: Centralizing name registration with ASIC streamlines the process and eliminates potential confusions between trading names and registered business names.
  2. Regulatory Compliance: A single, registered business name is easier to monitor for compliance and legality.
  3. Consumer Protection: ASIC’s registration system offers better protection for consumers by ensuring business name uniqueness and validity.

Transitional arrangements: A grace period

To accommodate this regulatory shift, transitional arrangements have been extended to 31 October 2023. This period serves several functions:

  1. Awareness: Businesses can inform customers, suppliers, and other stakeholders of the impending changes.
  2. Compliance: Allows ample time for businesses to comply with the new ASIC registration requirements.
  3. Operational Readiness: Gives businesses time to update official documents, contracts, and digital footprints.

What this means for your business

Navigate the evolving landscape of trading names in Australia

The regulatory framework for trading names in Australia is undergoing a significant transition. Businesses used to have the flexibility of operating under trading names that were distinct from their registered business names. These trading names were previously recorded in the Australian Business Register (ABR) and were searchable via ABN Lookup. However, a change in regulation has mandated that from 1 November 2023, only registered business names will be displayed on ABN Lookup, effectively phasing out trading names from the platform. Navigating this evolving landscape requires a proactive approach, understanding the shifts in regulatory expectations, and modifying business practices accordingly.

Understand the shift from the Australian Business Register to ASIC regulations

The transition away from the ABR’s trading name collection entails a move towards a more centralized and regulated business name registration system under the jurisdiction of the Australian Securities and Investments Commission (ASIC). Registering your business name with ASIC offers several advantages:

  1. Uniformity and Clarity: With ASIC serving as a single hub for business name registration, the possibility of name overlaps and consumer confusion is reduced.
  2. Regulatory Compliance: The new system facilitates easier regulatory oversight, as ASIC can more efficiently track and monitor businesses.
  3. Consumer Protection: ASIC’s system is designed to offer better protection for consumers against fraudulent businesses by ensuring that every business name is unique and valid.

What it means for your business

For businesses that have been relying on trading names, this change means you’ll need to:

  1. Review: Assess all trading names your business uses and decide which ones to officially register.
  2. Register: Complete the registration process with ASIC before the 31 October 2023 deadline to ensure that your business remains in compliance with the new regulations.
  3. Communicate: Inform all stakeholders—be it customers, suppliers, or other business partners—about the change in business name, if applicable.

Adapt by 31 October 2023 to stay compliant

The transitional period lasts until 31 October 2023, serving as a grace period for businesses to adapt. It’s crucial to make all necessary changes and complete the ASIC registration process within this timeframe. Failure to do so will result in your trading name being purged from ABN Lookup, and potentially, your business could face legal and operational challenges.

By staying ahead of these changes and adapting your business practices accordingly, you can ensure that you are in full compliance with Australia’s evolving business name regulations.

Legal advice

The discontinuation of trading names and the shift towards formal business name registration with ASIC are noteworthy regulatory changes. Businesses have until 31 October 2023 to adapt, and failure to do so can lead to complications. It’s prudent for businesses to use this transitional period wisely to avoid operational disruptions and remain in good legal standing. If you require further assistance, our sister company, Legal Kitz can assist! You can also request to schedule a FREE consultation with one of their experienced professionals by clicking here, or get in touch at or 1300 988 954.

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