Sponsorship Agreement Template

Description

Each Business Kitz resource contains comprehensive Guidance Notes as well as helpful suggestions to assist you with populating the document.

The Sponsorship Agreement Template covers the following topics:

1.  Welcome letter
2. Comprehensive Details Schedule outlining key information such as:
   • Term of the Agreement
   • Principal and Sponsor details
   • Services provided by Principal
   • Sponsorship Contribution or Sponsorship Fees
   • Invoicing and payment details
   • Jurisdiction
3. Media release
4. Intellectual property
5. Confidentiality and privacy
6. Insurance and health and safety
7. Dispute resolution
8. Limitation of liability and indemnity
9. Termination
10. General and counterparts
11. Definitions and interpretations
12. Execution page

Why does your business need a Sponsorship Agreement Template?

Sponsorships are lucrative deals that can be powerful marketing tools to connect you or your business to the right audience, brands, products and/or services.

As a sponsor, it is important that you have confidence entering a sponsorship agreement so that you can reach your desired audience and promote your brand, boost your business’ credibility, increase your brand awareness and generate sales.

Together with your sponsee, it is crucial that you reach an agreement detailing what benefits you are expecting from being promoted to the sponsee’s audience, and what investment is required on your part.

As a sponsee, you should consider what opportunities you are willing to offer a business to promote their brand, taking into account that your audience is one of your most valuable assets that should be carefully managed.

A Sponsorship Agreement is beneficial to help manage expectations and clarify the rights and obligations of both parties. Implementing a Sponsorship Agreement can help:

• Safeguard your investment.
• Make certain the responsibilities of both parties.
• Ensure a return on any investment made for the sponsorship.
• Protect you or your business’ intellectual property.
• Decrease the risk of disputes.

If your business wishes to become a sponsor for an organisation such as a sports team or celebrity, or you are looking for others to sponsor you, we recommend purchasing Business Kitz Sponsorship agreement.