This Use of Social Media Policy template provides a comprehensive and fully functioning use of social media policy for your employees to understand the expectations around their behaviour on social media.
The Use of Social Media Policy template includes:
- A general overview including scope, application and purpose of the policy
- Defining Social Media
- Expectations of employees
- Private use of Social Media
- Organization policies and procedures
Why does my business need a Use of Social Media Policy?
The purpose of this social media policy is to provide guidelines of how your employees conduct themselves on social media. If you want to best protect your brand image and identity across all channels, then it is beneficial to deploy a comprehensive social media policy for your employees when they are using social media for private purposes or in relation to their work.
Social media is a great way for businesses to connect with their customers in almost real-time. But what happens when one of your employees decides to post something using your brand’s name, logo or colours that is unapproved by the business? For this reason, it is important to set social media policies in place for your staff so that all team members are aware of what is appropriate social-media conduct when the business’ name is associated or when it involved work activities.
For example, you may require a Use of Social Media Policy if you are a marketing agency or have a marketing department within your team who utilise social media as part of their job requirements. You may also require this policy to govern the conduct of your employees and contractors when utilising their personal social media accounts in relation to the business or to govern how they are expected to represent themselves.
We recommend that you purchase this Use of Social Media Policy to streamline the processes of appropriate handling of the business’s social media, or team members’ use of their personal social media handles if it is related to work activities.
To help employees further understand what is expected of them online, take a look at our Use of internet and email usage policy to guide employees in how they should conduct themselves whilst at work.
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