Is your company ready to announce something exciting? A press release is a great way to present all the key information in an easy-to-read format. When a press release is well executed, they can help promote your business and attract media coverage.
Not sure how to get started? This Business Kitz article will take you through the key things to include in a press release, and how to write your very own!
What is a press release?
A press release is a formal piece of writing that is disseminated by companies when they make an announcement. A press statement should advertise your company, save crucial data for future reference, and boost your SEO. You may have heard other names for press releases such as a “press statement,” a “news release,” or a “media release” – all of them mean the same thing.
What type of announcements does a press release cover?
A media release must be formal and may include the following content;
- Launch of a new product
- Product updates
- New partnerships and collaborations
- Promotions or new team additions
- Business awards
What are the benefits of a media release?
One of the benefits is that it is a low-cost marketing tactic, especially if you’re a startup with a restricted budget. Media releases are published online, so there is opportunity to attract new consumers and backlinks to your website.
Another benefit of a well-written media release is that it allows you to maintain control over your story. Further, a press release can help increase online traffic and enhance search engine performance.
One thing to keep in mind is that press releases are in the public domain, meaning that anybody can view them. Therefore, you should think of a press release as a valuable asset of marketing material.
How long should a press release be?
When writing a press release, your writing needs to be clear and concise so that journalists can easily craft a story on their news site to promote your business. As a general rule, it is best to keep the document to one page.
To start with, every press release should include your business location and contact information, followed by the “For immediate release” and the date. Next, you want to have a really catchy headline that summarises the announcement, but this should be no more than seven words. At the very bottom of the page, it is helpful to provide a brief bio about your company.
Moving to the next content section, your first paragraph should state the most important information about the announcement. Consider who, what, when and why relevant to your announcement.
In the second paragraph, you can expand on the key information by adding in some extra details about the event. This section is also an opportunity to add in some context about your company and what it does.
Next, the following paragraphs should incorporate comments from a spokesman or business leader to provide further insight.
Finally, your last paragraph (under the press release) should include a section that describes your organisation and what it offers.
An Easy 4 Step Guide To Follow:
1. First paragraph: Be captivating
The headline should explain the entire story without being overly long (remember, 7 words max!). Make your headline interesting and attractive so people want to continue reading your announcement. Keep in mind that this work will be shared with your community, industry, and followers.
2. Second paragraph: Why
If you want to write a good press release, we suggest you use the inverted pyramid formula. This excellent technique shows how a story needs to be structured, beginning with the most important information and ending with the least important.
3. Third paragraph: Add value
In the last paragraph, you should cover the benefits or strengths of what you are announcing. At this point of the press release, the reader should already know crucial information about your announcement so you do not need to be very specific.
4. Last paragraph: About the company
At the end of your press release make sure you describe your company’s services clearly and offer a link to your website or social media profiles. This will not only help you to increase your SEO and social media interaction but will make it clear to journalists what your business does.
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