5 amazing books to elevate your business

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There are a range of books which can be utilised to inspire growth and innovation in your business. We have outlined five of our favourite books to elevate your business and give you practical insights on leadership.

Deep Works: Rules for Focused Success in a Distracted World by Cal Newport (2016) 

It is rare to find someone, whether a successful businessperson or not, who have their attention completely free of social media, notifications and instant messaging. Most of our world is distracted by a range of external sources. Cal Newport shows us how to deal with distractions and focus on projects long-term without losing motivation. The skill of ‘deep work’ allows us to focus on a demanding task without distraction and mastering this skill is increasingly competitive as most people have lost touch with this embedded connection. In contrast to other literary sources, Newport does not view these distractions in a negative light and instead celebrates the intensity. This book can aid business owners to increase their productivity and engagement in a distracted world. 

Undaunted by Kara Goldin (2020)

Undaunted by Kara Goldin provides first person insight into starting a business through the recollection of the author’s personal stories and achievements. This book states that it is important to link your brand with a personal story in order to connect with customers. For example, Kara Goldin connects her previous personal experience with her addiction to diet coke to the creation of her flavoured water company called ‘Hint Water’. Kara sought a substitute in order to get rid of her addiction and, bored of the taste of water, she decided to add fruit to spice up the flavour and variety leading to the creation of ‘Hint Water’. These stories exist in almost every start-up and allow consumers to personally connect with the brand. This book strives to inspire readers to move past pre-existing fears and demonstrates that what we do in the world matters.

How to be the startup hero by Tim Draper (2017)

How to be the startup hero is another start-up book written from the perspective of author and entrepreneur Tim Draper, a venture capital specialist and Bitcoin investor. This book inspires readers to be proactive in their career by giving them a push and outlining the steps for success to achieve their goals. Tim Draper takes the reader through activities, questions, stories, challenges, puzzles and poems in order to get the reader to think and question themselves. How to be the startup hero provides an informed perspective into trying something new and choosing to take up a challenge. This book reminds us that it is never too late to start your own venture and to take up the challenge when the opportunity arises. 

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown (2018)

This book was voted a number one bestseller by the New York Times. Brene Brown defines a leader as ‘anyone who takes responsibility for finding the potential in people and processes and has the courage to develop that potential’. In Dare to Lead: Brave Work. Tough Conversations. Whole Hearts, Brown defines leadership as the willingness to step up, put yourself out there and lean into courage. This book outlines the need for leaders to be brave, and makes it clear that courage comes with vulnerability even if vulnerability is perceived as undesirable due to societal pressures and norms. Brown explains how courage is contagious and that being self aware can be greatly beneficial. This book will provide the insight and motivation needed to step-up, set yourself apart from others, and become a brave leader.

Mastering Bitcoin by Andreas M. Antonopoulos (2017)

Cryptocurrency such as Bitcoin is becoming increasingly popular and continues to develop,  integrating more and more with society. Learning about cryptocurrency and decentralisation can greatly benefit you and your business as well as integrate with your personal life and personal financial success. Keeping up-to-date with new technologies such as cryptocurrency aids your business by giving you the opportunity to apply this knowledge to your business and personal activities. Mastering Bitcoin by Andreas M. Antonopoulos provides a broad recount of the history of Bitcoin and discusses important developments which the currency has experienced. Antonopoulos introduces the core concepts of Bitcoin in easier-reading terms and demonstrates how Bitcoin operates for developers, before explaining how Bitcoin can be utilised globally as a universal cryptocurrency. Mastering Bitcoin explains that if you choose to remain unaware of the value of cryptocurrency and the continuously changing technological environment, then you and your business will fall behind the innovative curve and eventually lose relevance as technologies such as cryptocurrencies continue to develop.

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